Our mission is to ignite a love for story time by ensuring that parents across Africa can balance parenthood while still connecting with their little ones over stories that are relatable, and in their home language.
The Cadbury campaign “Give a generous voice to story time” aims to improve the balancing act of parenthood and other obligations by emphasizing the significance of prioritizing quality time with loved ones. It does so by creating an audio library of authentic African stories, enabling children to listen and connect with narratives that truly reflect their society.
What Inspired the Campaign
2/3 Kenyan (Zambian, Mauritian) parents feel they need to spend more quality time with their children; We at Cadbury want to change this. We want to reprioritize moments of connection through story time by making it a ritual.
Scope of the Campaign
The campaign covers Kenya, Zambia, Mozambique, and Mauritius which are the ROA markets for Cadbury.
Purpose of the Campaign
To generously support parents who feel like they don’tspend enough time with their children and inspire them to get involved in creating an audio library of 85 audio books, which will be available to families across Africa.
Click on “record a story” and select a book from the library.
Start recording and read the story from the website
Alternatively, record separately and upload the narration file
Fill in personal details and agree to the terms & conditions
Click on “submit your story”
Cadbury will reach out to successful participants after reviewing the submission.
Can I Record a Story More Than Once?
Multiple audio story submissions will be permitted subject to each entry being submitted separately and in accordance with entry requirements.
How Do You Convince The Public That The Books Are Not For Commercial Gain?
The ‘Give a generous Voice to Storytime’ campaign aims at collecting culturally relevant audiobooks available to our children by re-establishing those moments of connection between families. This campaign is not intended or designed to generate any commercial benefits for us.
How Does Someone Access The Books?
The audio books are currently available on the Cadbury Dairy Milk ‘Give a generous voice to Storytime’virtual library and are accessible to anyone who would like to download a story.
Story Submission and Selection Criteria
From the recordings received from contributors, the publisher, Sisi Afrika, will then select 85 audiobooks as the final submissions.
The final audio stories or recordings selected are only those that will be deemed appropriate for children under the age of ten (10) years.
Partners in the Campaign
Sisi Afrika is our publishing partner, and they will be creating the final Homegrown audio stories from consumer audio submissions. For more information on this partner, visit https://www.sisiafrika.com/.